Arek Borowski
20+ years shaping complex B2B platforms, enterprise design systems, and phygital products — working across design, strategy, and engineering with a Product Owner's instincts.
Designer, strategist,
hands-on maker.
Senior Product Designer with over 20 years of experience, specializing in complex enterprise ecosystems, gamification, and phygital products.
A background as a Product Owner means working across design, strategy, and engineering — bridging business goals and user needs. Building scalable design systems, analyzing quantitative data, and translating complex market intelligence into intuitive, outcome-driven tools.
Beyond digital interfaces, a hands-on maker — creating stop-motion puppet animations, sketching with ink, or shooting photography. A craftsman's attention to detail carries into every medium.
Three sides of one practice.
Product Strategy & Analytics
UX & Design Craft
Phygital & Emerging Tech
Two decades, one trajectory.
From interaction design to product ownership to design leadership — depth built across analytics, streaming, and phygital products.
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Aug 2024 — Present1 yr 10 moPhygital Entertainment · Interactive Hardware · Gamification
Product Designer
ReclimbLead the complete digital experience for an interactive, gamified 8-meter climbing wall — turning a physical workout into an engaging arcade experience, working directly with hardware engineers and product managers.
- Designed end-to-end UX across wall interface, player companion app, and operator dashboard
- Defined game mechanics: scoring logic, difficulty progression, and real-time feedback loops
- Aligned physical sensor input with digital UI responses alongside hardware engineers
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Aug 2017 — Sep 20258 yrs 1 moB2B SaaS · Market Intelligence · Data Analytics
Head of Product Design / UX Team Leader
GemiusLed the Product Design domain across Gemius's portfolio of analytics and research products. Progressed from UX Team Leader to Head of Product Design, taking on increasing strategic and leadership responsibility.
- Managed and mentored a team of product designers — critiques, 1-on-1s, and development plans
- Initiated and led a central Design System and Brand Voice, unifying UX across all key products
- Partnered with PMs and engineering leads to define roadmaps and translate business goals into user journeys
- Established UX workflows — design sprints, research protocols, cross-functional collaboration
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Mar 2016 — Jul 20171 yr 5 moVOD · Streaming · Multi-platform
UX Designer
Xstream ASDesigned front-end and back-end user experiences for the VOD market across web, mobile, set-top boxes, and SmartTV platforms.
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Oct 2008 — Feb 20167 yrs 4 moB2B SaaS · Market Intelligence · Data Analytics
Product Owner / UX Leader → Interaction Designer
GemiusGrew from Interaction Designer to Product Owner across a seven-year tenure — combining hands-on UX work with product ownership: user stories, development strategy, and direct contact with sales and clients.
- Defined user stories and interaction design for core analytics products
- Built and maintained a UI framework for company products and interactive reports
- Led competition research, requirements gathering, and product roadmap planning
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Nov 2015 — PresentOngoing · 10 yrsFreelance / Side projects — alongside full-time roles
Freelance Product Designer
Be SuperheroEnd-to-end product design for clients across diverse domains — industrial emergency-lighting monitoring systems, mobile fitness applications, and sports club management platforms.
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Jul 2007 — Oct 20081 yr 4 moHigher Education · Web Portals
Information Architect
Warsaw University of TechnologyAudited the existing website and redesigned the information architecture for the university's new web portal — improving accessibility and navigation for students and staff.
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Oct 2005 — Oct 20072 yrs 1 moNon-profit · Publishing · Team Management
Editor in Chief
Polibuda.infoManaged a multidisciplinary team overseeing editorial operations and led new web projects for a prominent non-profit student organization.
Engineering roots, continuous learning.
Master of Science (MSc)
Electrical Engineering, Automation & Computer EngineeringWarsaw University of Technology
Analytical thinking and systemic problem-solving through programming of industrial automation and robotics — an engineering foundation for collaborating with developers and designing technically feasible, scalable solutions.
Postgraduate Studies
Project ManagementSGH Warsaw School of Economics
Advanced frameworks for managing product lifecycles, estimating resources, and aligning cross-functional teams.
Arek was not only a great team leader but also a real teammate with whom you can discuss design problems and look for the best solutions. Always looking for a balance between user needs, business requirements, and technical limits. His curiosity and openness to various points of view make him an awesome partner for any product team.
A maker's eye, off the clock.
Stop-Motion Puppet Animation
Building and shooting puppets frame by frame — patience and precise timing made physical.
Ink Drawing
Working in permanent ink, where every line has to be committed, considered, and unforgiving.
Photography
Composing with light and framing — training the eye that carries straight back into interface work.
Festiwal Filmów Amatorskich „Filmowe Zwierciadła"
Co-organizing an independent amateur film festival — supporting arts and culture for over 20 years.